Video Bandwidth Reduction (VBR)

Achieves dramatic results by removing redundant color data from a video or image prior to encoding while maintaining visual quality.


  • When an IBR-enabled device requests a video, an .XML file is sent to the player before the stream is played.
  • The .XML file contains instructions on how to ‘decode and reconstruct’ the incoming stream so the color information can be restored.
  • The edge device then re-encodes the color data using its local processor, and the native display shows the video.
  • The process of removing color data prior to distribution reduces the payload of the video packets. This is where savings are measured.

Original images

Reduction process

IBR Processed at 30% reduced bitrate


Re-Constructed at 30% reduced bitrate

Encoding & Storage Savings

IBR optimized color redundancies which reduces the encoded size of the video and image media to be distributed. Once the video or image media reaches its destination, IBR uses a client-side component that restores the color without no loss of color detail or banding.



Without ibr


With ibr

Bandwidth Savings

IBR significantly reduces bandwidth while maintaining existing quality and delivering immediate ROI.



Without ibr


With ibr

Total Cost Savings

IBR enables new revenue sources (e.g. more channels, more HD, more titles,etc.), lowers operating expenses from bandwidth savings and avoids capital expenditure by postponing infrastructure upgrades.

$ 9,000
Without ibr
$ 6,300
With ibr

other technology
IBR technology

Learn more about Image Bandwidth Reduction (IBR)

Please view our Privacy Policy & Terms Of Use