Achieves dramatic results by removing redundant color data from a video or image prior to encoding while maintaining visual quality.
When an IBR-enabled device requests a video, an .XML file is sent to the player before the stream is played.
The .XML file contains instructions on how to ‘decode and reconstruct’ the incoming stream so the color information can be restored.
The edge device then re-encodes the color data using its local processor, and the native display shows the video.
The process of removing color data prior to distribution reduces the payload of the video packets. This is where savings are measured.
IBR Processed at 30% reduced bitrate
Re-Constructed at 30% reduced bitrate
Encoding & Storage Savings
IBR optimized color redundancies which reduces the encoded size of the video and image media to be distributed. Once the video or image media reaches its destination, IBR uses a client-side component that restores the color without no loss of color detail or banding.
IBR significantly reduces bandwidth while maintaining existing quality and delivering immediate ROI.
Total Cost Savings
IBR enables new revenue sources (e.g. more channels, more HD, more titles,etc.), lowers operating expenses from bandwidth savings and avoids capital expenditure by postponing infrastructure upgrades.